Kategorie: Aufbau der Employer Brand
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Purpose in employer branding: how can purpose help improve your employer brand?
What is ‘purpose’ in the context of employer branding? In the context of employer branding, purpose has become the key to unlocking the way companies..
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The hybrid-ready HR leader: all eyes on employee experience (EX) & the hybrid workforce
Designed for human moments and tailored by technology, the hybrid workforce sets in stone a concept that is 100% work-from-home & 100% at the office. Whether we like it or not, it’s time for HR to fully grasp that the office of the future is a choice.
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Company culture “FIT”, company culture “ADD”, aspirations & real values
Business leaders came up with the idea of “office culture” back in the 80s, in an attempt to treat employees more like human beings and less like machines completing daily tasks. Step by step, organizations started noticing that people stayed longer when treated well. Productivity skyrocketed because office culture gave employees a feeling of belonging, and hiring people for culture fit became the norm in the years to come.
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The Inside Scoop: Here’s what happened at the 3rd EB Tech meet-up
We recently ended our third monthly meet-up at EB Tech and we’re more than happy to share with you what we’ve discussed, debated, and learned..
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How to strengthen your employer brand with NO money
Contrary to popular belief, there are some ways to strengthen your employer brand without spending any money on marketing. As impossible as that might seem at a first glimpse, it can be done only if you compromise.
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Using creativity to develop the image of a local brand working with worldwide giant Pearson Global
Our main campaign goal was to generate leads (people who apply for the advertised positions from the landing page) who will become suitable hires for a number of open positions.
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